‘Following’ tab – content from the WeChat Channels accounts you follow.From June 2020, there are three main filtering tabs : The contents are listed in one column, just like TikTok, and play automatically when scrolled over.
It looks like a video feed/timeline where the content creators and short video influencers can share posts with videos and pictures under their personal account or their official account.
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Synonyms that can be found online and offline This space is another way for brands and businesses to reach new audience with a popular type of content (video form) enhanced by live-streaming and eCommerce functions. a WeChat Official Account article link – bridge to a Wechat OA.several hashtags to define topics – feature to improve discoverability within this channels section.In complementary, further information can be added to the post: photos – up to 9 pictures in succession.videos – up to 1 hour in length (from Q2 2021) with a video size of 2GB.This is a new feature within the WeChat ecosystem that allows users, influencers and brands to create and post short-form contents and distribute them through a media feed: In short it’s essentially a video platform within China’s most popular app Introduction to WeChat Channel What is WeChat Channels / 微信 Channels / 微信视频号? the dominant base of WeChat’s monthly active users ( 1.15 Billion WeChat User & 300 Million WeChat Daily Active Mini Program early 2020)ġ.the increasing popularity of this medium.the significant growth of the short video APP industry segment.When designing a WeChat strategy, this new touchpoint can be seen as the convergence of opportunities: It’s a dedicated space which looks like a video feed for content creators, brands, businesses and individuals to reach a (new) audience beyond their circles of WeChat friends/followers: WeChat Channel / 微信 channels / 微信 视频号. At the height of the pandemic in China during early 2020, the WeChat team launched WeChat Channels.
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